Frequently Asked Questions (FAQ’s)
Answers to some of common questions ~ Regarding Google Ads Marketing for Small Businesses
Ads that deliver results. Google Ads managed by real humans, making small businesses thrive
Google Ads is an online advertising platform that displays your business in Google Search results, Google Maps, YouTube, and across millions of partner websites. You only pay when someone clicks on your ad.

Absolutely. Google Ads is one of the most cost-effective ways for small businesses to generate leads, phone calls, website visits, and sales. With experience of 12+ years running Google Ads for small companies, I highly recommend them. Trying them for 4 months, will help appreciate how much they can grow your customer base.
Your budget depends on your industry, competition, and goals. Many small businesses start with a modest monthly budget and increase it as they see results. We recommend a starting budget of at least $30/day. {$900 monthly + about $120 tax.} Total of about $1,000 - $1500/month
We offer affordable package designed specifically for small businesses with no long-term contracts. $800 monthly. Get started with 50% OFF. Pay $400 monthly (for first two months). Once Happy with results, we establish long-term working relationship.
You own the ad account. You see every dollar spent. You pay directly to Google ads, we just set up and manage the ads for you.
Campaign setup or audit, keyword research, ad copy writing, weekly optimization/adjustments and monthly reporting. Ad spend is billed separately to Google directly.
No. We believe in earning your business through results. You can pause or stop your campaigns whenever you choose.
Google Ads can start driving traffic within hours of launching. However, campaigns typically take 2–4 weeks to gather enough data for optimization and improved performance.
A website is highly recommended because it helps convert visitors into customers. One-page functional website can still work. If you don’t have one, we can create you one at a discounted rate.
Yes. Your campaigns can be paused, restarted, or adjusted whenever your business needs change.
We conduct detailed keyword research to find the search terms your ideal customers use. An online meeting with you helps us understand your business and your ideal customers. We also use negative keywords to prevent wasted ad spend.
Yes. You'll receive weekly reports showing key metrics such as clicks, impressions, conversions and overall campaign performance, along with any recommendations we are thinking of in improving the performance.
Success is measured by meaningful business outcomes, including:
- More qualified leads
- Increased phone calls
- More website enquiries
- Higher sales
Where possible, we may add small pieces of tracking code on your website (Google Ads conversion codes) to measure valuable customer actions like purchases, orders, quote request forms, or general enquiries forms.
Yes. We can audit your current campaigns, identify areas of wasted spend, improve targeting, optimize ad copy, and increase conversion rates.
Yes. We write compelling ad copy, create ad assets, set up targeting, and continually test different versions to improve performance.
We continuously monitor and optimize your campaigns by refining keywords, improving ad copy, adjusting bidding strategies, and enhancing landing pages to increase conversions.
We recommend a testing period of at least 4 months, to make an informed conclusion. The customer closing cycle may differ depending on the industry/niche
Yes. We can target customers by city, county, postcode, radius around your business, or even specific neighbourhoods to ensure your ads reach the right audience.
Yes, always. Your account, your data. We manage it as an admin, but you retain full ownership and can take it back at any time.
Google Ads reaches people who are actively searching for your products or services, making it ideal for generating high-intent leads. Facebook Ads are better suited for creating awareness and reaching new audiences
Our primary expertise is Google Ads. For social advertising, we can only assist as your inhouse marketer.
12+ years helping small businesses grow their customer bases, is our badge of honor. We become like an inhouse online marketer for your company. At the budget you like, and deliver results you will love.
