Frequently Asked Questions (FAQ’s)

Answers to some of common questions ~ Regarding Google Ads Marketing for Small Businesses

Ads that deliver results. Google Ads managed by real humans, making small businesses thrive

What is Google Ads?

Google Ads is an online advertising platform that displays your business in Google Search results, Google Maps, YouTube, and across millions of partner websites. You only pay when someone clicks on your ad.

example of Google Ads on Google Search

Is Google Ads suitable for small businesses?

Absolutely. Google Ads is one of the most cost-effective ways for small businesses to generate leads, phone calls, website visits, and sales.  With experience of 12+ years running Google Ads for small companies, I highly recommend them. Trying them for 4 months, will help appreciate how much they can grow your customer base.

How much should I spend on Google Ads?

Your budget depends on your industry, competition, and goals. Many small businesses start with a modest monthly budget and increase it as they see results. We recommend a starting budget of at least $30/day. {$900 monthly + about $120 tax.} Total of about $1,000 - $1500/month

How much do you charge to manage Google Ads?

We offer affordable package designed specifically for small businesses with no long-term contracts. $800 monthly. Get started with 50% OFF.  Pay $400 monthly (for first two months). Once Happy with results, we establish long-term working relationship.

Is spending 100% Transparent?

You own the ad account. You see every dollar spent. You pay directly to Google ads, we just set up and manage the ads for you.

What's included in the Monthly management fee?

Campaign setup or audit, keyword research, ad copy writing, weekly optimization/adjustments and monthly reporting. Ad spend is billed separately to Google directly.

Will I be locked into a contract?

No. We believe in earning your business through results. You can pause or stop your campaigns whenever you choose.

How long does it take to see results?

Google Ads can start driving traffic within hours of launching. However, campaigns typically take 2–4 weeks to gather enough data for optimization and improved performance.

Do I need a website?

A website is highly recommended because it helps convert visitors into customers. One-page functional website can still work. If you don’t have one, we can create you one at a discounted rate.

Can I pause my ads at any time?

Yes. Your campaigns can be paused, restarted, or adjusted whenever your business needs change.

How do you choose the right keywords?

We conduct detailed keyword research to find the search terms your ideal customers use. An online meeting with you helps us understand your business and your ideal customers. We also use negative keywords to prevent wasted ad spend.

Will I receive reports?

Yes. You'll receive weekly reports showing key metrics such as clicks, impressions, conversions and overall campaign performance, along with any recommendations we are thinking of in improving the performance.

How do you measure success?

Success is measured by meaningful business outcomes, including:

  • More qualified leads
  • Increased phone calls
  • More website enquiries
  • Higher sales

Where possible, we may add small pieces of tracking code on your website (Google Ads conversion codes) to measure valuable customer actions like purchases, orders, quote request forms, or general enquiries forms.

Can you improve my existing Google Ads account?

Yes. We can audit your current campaigns, identify areas of wasted spend, improve targeting, optimize ad copy, and increase conversion rates.

Do you create the ads?

Yes. We write compelling ad copy, create ad assets, set up targeting, and continually test different versions to improve performance.

What if my ads aren't generating leads?

We continuously monitor and optimize your campaigns by refining keywords, improving ad copy, adjusting bidding strategies, and enhancing landing pages to increase conversions.

We recommend a testing period of at least 4 months, to make an informed conclusion. The customer closing cycle may differ depending on the industry/niche

Can you target customers in specific locations?

Yes. We can target customers by city, county, postcode, radius around your business, or even specific neighbourhoods to ensure your ads reach the right audience.

Do I own my Google Ads account?

Yes, always. Your account, your data. We manage it as an admin, but you retain full ownership and can take it back at any time.

Why choose Google Ads instead of Facebook Ads?

Google Ads reaches people who are actively searching for your products or services, making it ideal for generating high-intent leads. Facebook Ads are better suited for creating awareness and reaching new audiences

Do you run Facebook ads?

Our primary expertise is Google Ads. For social advertising, we can only assist as your inhouse marketer.

What makes your agency different?

12+ years helping small businesses grow their customer bases, is our badge of honor.  We become like an inhouse online marketer for your company. At the budget you like, and deliver results you will love.